Bigfoot Brew | Beverage Packaging
Challenge
Design a die cut and packaging for a series of beverages. One of these designs must be a special edition. The series must look coherent but the special edition must be obvious to the audience.
Solution
I invented Bigfoot Brew, an all natural ingredients, fruity flavored beer. The special edition is a Summer seasonal flavor, shown with a different color scheme and graphics. I wanted the company to be different from other beer companies. Most beer packaging has harsh and intimidating designs. I used bright colors and fun illustrations to give a friendly feel.
