Oregon Startup Center | Brand Refresh
Challenge
Create a refreshed logo for Oregon Startup Center (OSC), as well as a style guide and matching collateral. OSC is a non-profit that connects startup businesses to potential investors and provides aid and resources to founders.
Full Color
Full Color
Black
Black
Reversed
Reversed
Secondary
Secondary
Favicon
Favicon
Solution
I wanted to emphasize growing and community-two things that are very important to OSC. I showed this using an arrow with silhouettes of people inside it. The colors chosen were a blue from the original logo, for a more professional color, and an orange for contrast.
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