Sweet Waves | Food Truck Logo
Challenge
Develop a logo for the food truck Sweet Waves with some apparel to go with it. Sweet Waves is a handmade vegan, salt water taffy shop located in Newport, Oregon.
Full Color
Black
Reversed
Graphic
Solution
The graphic element is a literal "sweet wave" by merging taffy and an ocean wave. I used coastal colors with typography that looked like candy. I chose a bright blue to represent the ocean waves, and a pink color for contrast and to represent the taffy.
